Training and Marketing in an Educational Setting

The International School is located in downtown Portland and is a private pre-K to 5th grade elementary school which has language tracks in Spanish, Japanese, and Chinese. The school gives more financial aid than almost any other private school in the area according to an Oregonian article. Students in a Senior Capstone worked with the Director of Marketing at the International School to enhance the training for their teachers, to survey the Portland community about the International School, to target specific markets for the school, to overhaul the school's advertising materials such as brochures and the website and to create a more focused funnel from initial contact to enrollment. The new webpage follows many of the students' formal recommendations.